Exit poll data at CNN.com.
| MOST IMPORTANT ISSUE | BUSH | KERRY |
| Education (4%) | 25% | 75% |
| Taxes (5%) | 56% | 44% |
| Health Care (8%) | 22% | 78% |
| Iraq (15%) | 25% | 74% |
| Terrorism (19%) | 86% | 14% |
| Economy/Jobs (20%) | 18% | 80% |
| Moral Values (22%) | 79% | 18% |
| SIZE OF COMMUNITY | BUSH | KERRY |
| Urban (30%) | 43% | 56% |
| Suburban (46%) | 51% | 48% |
| Rural (24%) | 56% | 43% |